A new business starting a mobile VIP club needs to put their customers at ease with SMS marketing, because by nature, people are afraid of SPAM reaching their mobile device. Some of the initial concerns a customer may have before opting-in to receive alerts are:
These concerns are very valid because a mobile phone is a very personal device that consumers are giving businesses permission to send messages to. The only comparable medium consumers have to judge text marketing on is email marketing, and everyone know how flooded the email gateways are with SPAM and unsolicited messages.
Below are responses gateway providers can use to reassure their clients about their concerns:
Talking to your customers about these steps will reassure them that you are aware of wireless carrier rules and regulations and they are in no danger of receiving unwanted messages or charges on their mobile phones.
Both email marketing and text marketing have their distinct advantages. Instead of competing with
each other, the two can actually complement one another very well.
Instead of choosing which is best, businesses should use both to their advantage. For instance, they can send out a mass email asking customers to opt-in to their mobile loyalty and rewards club. They can let them know there will be discounts and specials for mobile VIP customers only, and time-sensitive alerts that will be received faster and more reliably through text.
This relationship also works both ways. Text is a great way to alert your VIP's that your business has sent out an important email that requires immediate attention. Instead of the email sitting in someone’s inbox, getting pushed further and further down, they know right away to go check for the email and the important information.
But the best example of synergy is to use mobile to build your email list. The mobile application can make a special offer, but they will only receive this if the user will reply with their email address which is then stored automatically in a new database.
The versatility of these two mediums and their integration are key components to a business’s marketing strategy. Both should be utilized to their fullest potential by incorporating one another to show the highest ROI for the company.